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Grow Your Shopify Store
With 80% AI.
20% Human.
Join the Ecommerce Academy and get a personal AI-powered Growth Plan built for your specific store — backed by senior coaches who've scaled real brands.
Founder's operator background — brands scaled personally
You're Working Hard.
But Something
Isn't Adding Up.
Most Shopify operators doing $10k–$300k/month aren't struggling because they lack effort. They're stuck because they're working on the wrong things, with the wrong tools, in the wrong order. If any of these sound like you — keep reading.
This is your reality right now...
- You're spending money on ads but can't tell what's actually working
- You know AI is changing everything but don't know where to start
- You're doing everything yourself and still feel behind
- Revenue is growing but so are your hours — and profit isn't keeping up
- You've tried courses and tools before but nothing stuck
This is what's possible...
- A clear 12-month Growth Plan built specifically for your store
- AI running 80% of your store so you focus only on what matters
- Senior coaches who've scaled real brands guiding every move
- Measurable improvement in revenue, margin, or time — within 90 days
- A business that grows without needing more of you
🛡️ If you don't grow in the first 90 days, it's free.
Real Stores. Real Numbers.
These are real members with real stores. What happens when operators with good stores get the right system and the right coaching.
"We scaled from $9–10k per month to $120–130k per month in less than a year in a highly competitive industry."
"We went from $5k per week to $60k per week. We are now more than 10x since starting, and that magnitude of growth is what I'm most proud of."
"Thanks to the growth we were able to open a bricks and mortar store, buy new equipment and employ staff. A handmade business up 246% on last year."
"Revenue has doubled, we fired our agency. You and your team just make it easy to understand and implement — everything is so simple."
"I wasn't sure it would work — but I sold out of stock and was able to create a passive income on top."
"When I joined, I got the amount of sales in a week that I had in a month before — record week after record week. My advice would be: do it."
If You Don't Grow in the First 90 Days, It's Free.
Follow your personalised plan, attend your sessions, and execute your Growth Plan. If any of your five Scorecard metrics haven't moved by Day 90, we keep working with you free until one does. No fine print. No long-term lock-in. Just results.
What do I actually get?
Coaching sessions with your personal coach, ongoing implementation of your Growth Plan, and AI handling the build work between sessions — plus weekly live classes and direct calendar access to expert coaches whenever you need it. Designed to fit around your store, not take it over.
How is this different from courses?
Courses hand you content and leave you to it. Isolated tools don't work — a connected system does. The 9 AI Levers use the right AI in the right place, in the right order for your specific store, with a coach accountable to your numbers.
80% AI. 20% Human.
This Is How We Run Your Store.
Most operators run their store 100% on human effort. That's why they're hitting the ceiling. Our members run 80% on AI — saving the 20% for the decisions only a human can make.
What AI handles (the 80%)
- Email sequences — written, tested and optimised automatically
- Ad creative — generated and iterated without you
- Customer service — 80% of queries resolved before they reach you
- Reporting — insights surfaced, not raw data dumped on you
- Operations — scheduling, forecasting, fulfilment monitoring
- Content — on-brand copy across every channel, consistently
What stays human (the 20%)
- Brand decisions that only you can make
- Supplier relationships that need a real conversation
- Strategic calls that need judgment, not just data
- Business direction and long-term vision
- The culture that makes your store worth buying from
- The final sign-off that keeps your brand authentically yours
Your First 90 Days
The Academy is a 12-month program. The first 90 days is where the fear gets defeated. Three sequenced phases — diagnostic, plan, execution — that move you from "I don't know what to do" to a real, measurable result on your store.
By Day 14, something measurable has already moved.
AI runs the full diagnostic across your store, your coach picks the highest-leverage win, and you ship it — a Scorecard metric moves inside two weeks.
By Day 21, "I don't know what to do" gets answered. With dates.
AI drafts your Growth Plan from your baseline data plus the Day 14 result, your coach pressure-tests every assumption, and you sign off on a sequenced 12-month roadmap — which Levers to pull, in what order, on what timeline.
By Day 90, a real result is in the books.
AI does the build for your #1 priority Lever — copy, creative, automations, flows. You and your coach make the final calls, it ships, and a binary retro confirms the metric moved. Yes → next Lever. No → guarantee kicks in.
Execution Phase — The Plan Is the Asset
You execute the rest of your Growth Plan, lever by lever, with ongoing coach support and modules unlocked when you need them. The Plan isn't done yet, and the Plan is worth finishing. Most members stay 21+ months.
Your Store's Vital Signs — Watched 24/7 by AI.
We built a custom Scorecard exclusively for Academy members — an expert-led AI system that watches your store's five vital signs around the clock, spots what's slipping before you do, and tells you exactly what to ship next.
Your mobile CVR is down 2% week-over-week — likely cause: slow Apple Pay button on PDP. Ship the mobile checkout audit (Lever 4) this week. Estimated lift: +3–5% CVR by Friday.
Live data from Shopify, Klaviyo, and your ad platforms. No manual reporting. Nothing slips while you sleep.
Trained on 15 years of scaling Australian Shopify brands. Reads your numbers like a senior operator — not a chatbot.
Tells you exactly which Lever to pull, in what order, and the expected lift. No more guessing where to look first.
The 9 AI Levers of a
$1M Lean Shopify Store™
Three timeless ecommerce pillars. Nine levers that move the needle. AI runs through every single one. Your personal Growth Plan tells you which lever to pull first — and in what order. Busywork dies on contact. Every action is connected to a Scorecard metric.
AI Growth Engine
Getting the right humans to your store
AI Revenue Engine
Turning visitors into customers
AI Profit Engine
Bigger, leaner, more profitable — without burning out
I've Been In
Your Store.
Not metaphorically. Literally. I've spent 15 years running ecommerce at some of Australia's biggest brands — and building my own from scratch. I grew Fight Gear Direct 665% in 9 months. I founded DOSED. I led ecommerce at Wesfarmers.
I know what a scaling store looks like from the inside. I know exactly where the levers are. The Academy isn't a course. It's what I'd do if your store was mine.
3× Top 50 in Ecommerce — InsideRetail.
Apply Now →Your Personal Team of A-Players
Our coaches have run ecommerce stores, built marketing teams, and scaled brands across multiple industries. They're not just here to teach — they're here to support you. Book time directly with them, ask questions in live classes, and get personalised guidance whenever you hit a roadblock. You're never on your own.
More Member Stories
"Increased conversions, increased traffic — and I now have the skills to understand the numbers that make my business scale."
"You set us a roadmap of everything we needed to do. It was the complete opposite of what we were doing before — fumbling in the dark trying to work it out."
"1 or 2 lessons in and things just started skyrocketing. We learn new strategies every month and business just keeps getting better."
"I now have clarity and accountability on the exact steps I need to grow my business profitably."
"Made the leap from Etsy to Shopify — and finally had a real system to grow on, not just a marketplace stall."
"Having you on board meant we had all the frameworks in place to get the results we wanted from the program."
"The Elite community is like no other. Access to that support at all times has given me so many valuable recommendations."
Ready to Join the
Ecommerce Academy?
Applications take 2 minutes. We review every one personally and get back to you within 24–48 hours. No commitment required to apply.
Submit your application
We review within 24–48hrs
We find the right fit for you
🛡️ If you don't grow in the first 90 days, it's free.
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Reviewed within 24–48 hours · If you don't grow in the first 90 days, it's free